Make 'Em Double Take: Establishing Your Brand

How to make your franchise stand out through marketing and branding

Just like a random encounter between two individuals passing by on the street, interest is created after the eye has been caught and the focus has been established. In the same way, [...] Read more...

Decide Your Own Success

Setting measurable goals for your franchise and how to work toward their completion

With anything in life, success is measured against the backdrop of expectation. If one has lofty dreams of grand achievement that are divorced from reality, disappointment [...] Read more...

Successful Customer Appreciation: How to Humanize Your Franchise

In a consumer landscape where the tides are always shifting, and social trends and fads are determining factors in a franchise’s success, it can be difficult to get an edge in the world of Canadian franchisi[...] Read more...

Home Based Franchises: What you need to know

The number of available home-based franchises in Canada is growing – and it’s easy to see why. The idea of working from home, having a flexible schedule and being able to spend more time with family is appealing. Not[...] Read more...

How Franchise Owners Can Stay Focussed All Day Long

Operating any type of business requires a great deal of mental focus – and a franchise is no different. Franchisees must undertake a number of duties to keep their businesses running smoothly. These include responding to requests from customers, keeping track of inventory, and overseeing st[...] Read more...